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B2B Marketing Program Manager (Lead Gen)

Location: City of London, London Salary: £50000 - £65000 per annum
Sector: IT & Telecoms Specialism:
Type: Permanent Contact: Max Crawley-Moore

B2B Marketing Program Manager (Lead Gen)| Fintech | London | Permanent | £50,000 - £60,000

My client, a fintech company based in Central London, are seeking a Marketing Manager - B2B Programs on a permanent basis. This role will be paying £50,000 - £60,000 per annum.

This role will take responsibility to build and implement the company's business-to-business marketing plan. The ideal candidate will have a proven record in building and driving business lead generation, devising and implementing sales campaigns, and experience working with business partners.

Key Responsibilities:

  • Develop, leverage and evolve the business value proposition to capture new clients.
  • Develop prospect focused strategy, programs, and key messaging.
  • Oversee and be hands-on in the execution of B2B marketing initiatives.
  • Work cross functionally to deliver your programs.
  • Support sales with campaigns, programs and initiatives.
  • Build, manage, and retain a team of B2B marketing program managers as the business expands.
  • Drive higher business client loyalty through leading the delivery of value creating, high engagement initiatives in conjunction with other business functions including:
    • New client ramp-up program
    • Client account management program
    • Client up-sell programs

Ideal candidates will display:

  • Minimum 5 - 7 years' experience in a B2B marketing enterprise or equivalent marketing experience
  • Experience in capital market or financial trading sector
  • Project and process management experience
  • Direct marketing and experience working with CRM tools
  • Proven history of self-direction and innovation
  • Measurable success in a customer acquisition, loyalty & retention focused role
  • Proven ability to create focused marketing strategies targeting business segments
  • Previous experience leading a high-performance team
  • Advanced problem-solving abilities
  • Able to prioritize and complete multiple projects with varying degrees of complexity simultaneously

This advert was posted by Gold Group - one of the UK's leading niche recruitment consultancies. We span a variety of specialist industries and are the recruitment company to help you find your next career opportunity. We pride ourselves on our commitment to candidates and stick to our ethos of finding the right role for the right person. Visit our website or get in touch today to discuss this role, find out what else we've got or just for a chat about the state of your industry. Services advertised by Gold Group are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for every role advertised and regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview. A copy of our privacy policy can be found here: https://www.goldgroup.co.uk/about-us/privacy-policy. Gold Group is an equal opportunity & diversity employer. A copy of our equal opportunity & diversity policy can be found here: https://www.goldgroup.co.uk/about-us/equality-and-diversity-policy

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