Brand Marketing Manager

Location: Worthing, West Sussex Salary: £45000 - £50000 per annum
Sector: IT & Telecoms Specialism:
Type: Contract Contact: Max Crawley-Moore

Brand Marketing Manager | £45,000 - £50,000pa | Retail | West Sussex | 12 Month FTC

My client, a retail organisation, are urgently seeking a Brand Marketing Manager for a maternity cover contract. This position is based in West Sussex, will be covering a period of 12 months and paying £45,000 - £50,000 per annu.

Reporting directly to the Chief Marketing Officer, the successful candidate will take the lead on brand definition, expression, offline marketing and CRM.

Working closely with the Analytics Manager and the Digital Marketing Manager this position helps drive brand development by ensuring that the brands are clearly defined and expresed through clear touchpoints, including apps, web, offline, CRM and customer service.

Key responsibilties of the role include:

  • Create Brand Strategies for the brands; then implement and optimise activities to deliver agreed brand targets
  • Own, Manage and maintain offline and CRM budgets
  • Manage existing retention tactics
  • Develop new retention tactics channels through staying up to date with industry developments
  • Manage agency performance, primarily offline media buying, creative and CRM agencies
  • Improve customer journey through implementing the brand strategies
  • Develop a clear plan for internal branding for the group

Ideal candidates will display:

  • Online Company with primarily online sales
  • Understand brands in the digital landscape
  • Understands wider impact of brands on business
  • Self-starter with good planning and execution skills
  • Previous management experience
  • Good coaching and development skills

This is a fantastic opportunity for an experienced Brand Marketing professional to join an exciting team. If you are interested please apply as soon as possible as this position will be filled quickly so don't miss out!

This opportunity is fast-moving and due to high numbers of applications Gold Group cannot guarantee to respond to each individual applicant.

This advert was posted by Gold Group - one of the UK's leading niche recruitment consultancies. We span a variety of specialist industries and are the recruitment company to help you find your next career opportunity. We pride ourselves on our commitment to candidates and stick to our ethos of finding the right role for the right person. Visit our website or get in touch today to discuss this role, find out what else we've got or just for a chat about the state of your industry. Services advertised by Gold Group are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for every role advertised and regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview.

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