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Conference Marketing Executive

Location: West Sussex, England Salary: £24000 - £28000 per annum + 2,500 Bonus
Sector: IT & Telecoms Specialism:
Type: Permanent Contact: Max Crawley-Moore

Marketing Executive | Media Industry | West Sussex | Permanent | £24k-£28k

My client, a media company based in West Sussex, is seeking a Markeitng Executive. This role is permanent and will be paying up to £28,000 pa.

This role will take responsibility to plan and implement creative, engaging and fully integrated, multi-media marketing campaigns for the Imagine events that meet or exceed the agreed visitor and commercial targets.

The Marketing Executive's key responsibilties will be:

Campaign planning

  • Work with the Head of Portfolio Marketing to establish the value proposition and target audience for the Imagine event
  • Produce a targeted marketing communications plan, ensuring optimal channel selection and lead time for each element of the campaign
  1. Prospect data selection and management
  • Work with the Data Team to select relevant prospect data from the FH marketing databases using analysis of previous campaigns where appropriate
  • Identify data gaps
  • Organise and execute data build projects as required - aligned with the portfolio's wider data strategy
  1. Marketing delivery
  • Create and manage event websites (content and registration pages)
  • Create and deliver targeted email marketing campaigns
  • Create and deliver social media marketing plans (including Twitter, LinkedIn Facebook, Instagram) * Plan effective keyword search and remarketing PPC campaigns (including Google)
  • Identify, and negotiate beneficial partnership terms with key 3rd party partners, working with Head of Portfolio Marketing to coordinate brand-wide agreements where appropriate
  • Instruct and brief telemarketing agencies as required, reacting to telemarketer feedback and performance
  • Write accurate and compelling marketing copy
  1. Marketing analysis and reporting:
  • Track the performance of all marketing channels on an ongoing basis, including interpretation of campaign results and proactively reviewing tactical plans
  • Ensure campaigns are executed in a timely fashion and that the marketing timeline is kept updated * Ensure all marketing campaigns are delivered within the pre-agreed budget
  • Prepare detailed post-event marketing reports with an emphasis on identifying recommendations for the future

Ideal Marketing Executive's will display:

  • Proven track record of delivering digital-first marketing campaigns - ideally within events
  • Preferably a graduate or with a professional qualification in marketing or related business area Personal attributes:
  • Takes ownership and initiative
  • Ambitious and enthusiastic with a hunger to learn
  • Analytical, results-focused approach
  • Ability to work under pressure to tight deadlines and budgets
  • Team player with the ability to build good working relationships internally and externally
  • Genuine interest in a career in marketing
  • Innovative and not afraid of sharing ideas
  • Executional excellence with immaculate attention to detail
  • Good creative judgement and copy-writing flair
  • Ability quickly to understand the market, our key audiences and their needs
  • Organised with good timekeeping
  • Flexible

This advert was posted by Gold Group - one of the UK's leading niche recruitment consultancies. We span a variety of specialist industries and are the recruitment company to help you find your next career opportunity. We pride ourselves on our commitment to candidates and stick to our ethos of finding the right role for the right person. Visit our website or get in touch today to discuss this role, find out what else we've got or just for a chat about the state of your industry. Services advertised by Gold Group are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for every role advertised and regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview. A copy of our privacy policy can be found here: https://www.goldgroup.co.uk/about-us/privacy-policy. Gold Group is an equal opportunity & diversity employer. A copy of our equal opportunity & diversity policy can be found here: https://www.goldgroup.co.uk/about-us/equality-and-diversity-policy

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