Conference Marketing Executive

Location: West Sussex, England Salary: £24000 - £28000 per annum + 2,500 Bonus
Sector: IT & Telecoms Specialism:
Type: Permanent Contact: Max Crawley-Moore

Marketing Executive | Media Industry | West Sussex | Permanent | £24k-£28k

My client, a media company based in West Sussex, is seeking a Markeitng Executive. This role is permanent and will be paying up to £28,000 pa.

This role will take responsibility to plan and implement creative, engaging and fully integrated, multi-media marketing campaigns for the Imagine events that meet or exceed the agreed visitor and commercial targets.

The Marketing Executive's key responsibilties will be:

Campaign planning

  • Work with the Head of Portfolio Marketing to establish the value proposition and target audience for the Imagine event
  • Produce a targeted marketing communications plan, ensuring optimal channel selection and lead time for each element of the campaign
  1. Prospect data selection and management
  • Work with the Data Team to select relevant prospect data from the FH marketing databases using analysis of previous campaigns where appropriate
  • Identify data gaps
  • Organise and execute data build projects as required - aligned with the portfolio's wider data strategy
  1. Marketing delivery
  • Create and manage event websites (content and registration pages)
  • Create and deliver targeted email marketing campaigns
  • Create and deliver social media marketing plans (including Twitter, LinkedIn Facebook, Instagram) * Plan effective keyword search and remarketing PPC campaigns (including Google)
  • Identify, and negotiate beneficial partnership terms with key 3rd party partners, working with Head of Portfolio Marketing to coordinate brand-wide agreements where appropriate
  • Instruct and brief telemarketing agencies as required, reacting to telemarketer feedback and performance
  • Write accurate and compelling marketing copy
  1. Marketing analysis and reporting:
  • Track the performance of all marketing channels on an ongoing basis, including interpretation of campaign results and proactively reviewing tactical plans
  • Ensure campaigns are executed in a timely fashion and that the marketing timeline is kept updated * Ensure all marketing campaigns are delivered within the pre-agreed budget
  • Prepare detailed post-event marketing reports with an emphasis on identifying recommendations for the future

Ideal Marketing Executive's will display:

  • Proven track record of delivering digital-first marketing campaigns - ideally within events
  • Preferably a graduate or with a professional qualification in marketing or related business area Personal attributes:
  • Takes ownership and initiative
  • Ambitious and enthusiastic with a hunger to learn
  • Analytical, results-focused approach
  • Ability to work under pressure to tight deadlines and budgets
  • Team player with the ability to build good working relationships internally and externally
  • Genuine interest in a career in marketing
  • Innovative and not afraid of sharing ideas
  • Executional excellence with immaculate attention to detail
  • Good creative judgement and copy-writing flair
  • Ability quickly to understand the market, our key audiences and their needs
  • Organised with good timekeeping
  • Flexible

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