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Head of Portfolio Marketing, Visual Communications

Location: West Sussex, England Salary: £40000 - £45000 per annum
Sector: IT & Telecoms Type: Permanent
Contact: Kieron Davis Job Published: 10 days ago

Head of Portfolio Marketing, Visual Communications

West Sussex

Head of Portfolio Marketing, Visual Communications needed for a well-established award-winning media company based in West Sussex who are looking to employ an experienced Head of Portfolio Marketing, Visual Communications with an in-depth knowledge of Visitor targets and marketing campaigns.

The successful Head of Portfolio Marketing, Visual Communications will want to work for this client not just because it's a great opportunity but also because they will give you a completive salary and an added bonus

What the role entails:

Some of the main duties of the Head of Portfolio Marketing, Visual Communications will include:

  • Contributing to the setting of marketing KPIs and budgets in conjunction with the Portfolio Director and Event Director
  • Effectively using market and competitor analysis to draw insights that can be applied to optimise the performance of marketing activity and identify new business opportunities
  • Formulating a plan for continuously improving marketing data quality (audience and commercial), data acquisition and engagement
  • Overseeing the creation of a comprehensive marketing communications plan for each project, to include website creation, email marketing, social and digital marketing, telemarketing, advertising, marketing partnerships and PR as appropriate Marketing execution
  • Ensuring all campaigns are executed in a timely fashion and that marketing comms plans are kept updated
  • Ensuring our marketing communications are accurate, engaging and relevant to their target audience - this includes proofing copy written by Marketing Executives and personally writing copy for campaigns / collateral as required
  • Ensuring all marketing design is on-brand and beautifully executed
  • Ensuring optimal use of marketing channels, with particular focus on effective use of social and digital marketing channels
  • Proactively initiate new marketing tactics / channels
  • Ensuring all marketing activity across the Visual Communications portfolio is executed in line with Faversham House marketing best practice
  • Hands-on development and execution of campaigns and tactical marketing as needed, in order that objectives are met
  • Developing and manage supplier relationships to ensure excellent working relationships that deliver value for money Personal development
  • Building a deep understanding of the Visual Communications market and the key audience segments that operate within it, to ensure tailored marketing strategies for engaging them
  • Maintaining a strong understanding of industry wide marketing trends and best practise, including a strong understanding of social and digital marketing channels Coaching/delegating/managing the Visual Communications marketing team
  • Setting KPIs for the team - linked to brand / product KPIs - and motivating them and managing their performance to ensure these are delivered
  • Appropriately resourcing the team, including ensuring team members are deployed in appropriate roles and ensuring their priorities are being managed effectively
  • Identifying skills gaps and training needs within the team and working with the Head of Marketing on plans to address these
  • Ensuring the team are collaborating effectively with each other, the wider marketing team, and other key stakeholders across the wider Visual Communications team and beyond
  • Effective delegation of tasks to the Visual Communications marketing team
  • Involvement in the recruitment of new members of staff as required Sales Support
  • Delivering a programme of sales marketing that supports the Visual Communications sales teams in meeting their objectives
  • Attending client meetings with the sales teams from time to time, as required KPI / marketing analysis
  • Closely monitoring KPIs to ensure brand marketing objectives are being met
  • Ensuring all campaigns are being delivered on time and within the pre-agreed budget
  • Ensuring detailed tracking and analysis of tactical activity, drawing insights from the results and ensuring learnings are applied to future campaigns to improve results
  • Overseeing the delivery of effective and timely post-event reporting
  • Initiating and overseeing effective, insightful and actionable research on our markets, audience groups and events to inform and enrich our brand and marketing strategies
  • Other projects or tasks as necessary from time to time

What you need to be the successful Head of Portfolio Marketing, Visual Communications:

  • In order to be the successful Head of Portfolio Marketing, Visual Communications and have a chance to gain such an exciting opportunity you will ideally need to have the following:
  • Successful delivery of visitor targets (quantity and quality) for Visual Communications exhibitions / events
  • Successful delivery of lead generation targets as agreed with the Visual Communications sales team
  • Managing and motivating a high-performing team of Visual Communications marketers and ensuring effective coordination of marketing activity across the Visual Communications portfolio
  • Understanding the needs and wants of our target audience groups through research and behavioural analytics, ensuring we build high quality, relevant and engaged data
  • Ensuring the delivery of innovative, multi-channel marketing campaigns - supported by high quality collateral - that deliver visitor and lead targets and elevate the perception of our brands within our target audience groups
  • Ensuring all marketing activity across the Visual Communications portfolio is delivered in line with Faversham House marketing best practice, on time and to budget

This really is a fantastic opportunity for a Head of Portfolio Marketing, Visual Communications to progress their career. If you are interested please apply as soon as possible as this position will be filled quickly so don't miss out!

This advert was posted by Gold Group - one of the UK's leading niche recruitment consultancies. We span a variety of specialist industries and are the recruitment company to help you find your next career opportunity. We pride ourselves on our commitment to candidates and stick to our ethos of finding the right role for the right person. Visit our website or get in touch today to discuss this role, find out what else we've got or just for a chat about the state of your industry. Services advertised by Gold Group are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for every role advertised and regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview. A copy of our privacy policy can be found here: https://www.goldgroup.co.uk/about-us/privacy-policy. Gold Group is an equal opportunity & diversity employer. A copy of our equal opportunity & diversity policy can be found here: https://www.goldgroup.co.uk/about-us/equality-and-diversity-policy

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