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Head of User Acquisition

Location: City of London, London Salary: £70000 - £100000 per annum
Sector: IT & Telecoms Type: Permanent
Contact: Max Crawley-Moore Job Published: 13 days ago

Head of User Acquisition and Conversion | Fintech | £70k - £100,000k | London | Permanent

My client, a financial fintech organisation based in London, are seeking a Head of User Acquisition and Conversion for a permanent position and will be paying uyp to £100,000 pa.

The successful candidate will take responsibility to evolve and execute the company's worldwide acquisition and conversion marketing plan. You will be responsible for extending the organisation's customer base by acquiring new customers, and converting them into active depositing customers.

Key responsibilities:

  • Develop the strategy, key messaging and oversee the execution of acquisition and conversion (first deposit) focused marketing campaigns and programmes.
  • Design global marketing strategies that can be implemented regionally.
  • Develop and execute initiatives which focus on new segments and the acquisition and conversion funnel, including but not limited to:
    1. Revamp of sign up content and pipeline flow
    2. Search Engine Optimization
    3. Using affiliates and other 3rd parties
    4. Event-triggered automated email marketing campaigns
  • Understand and effectively manage cross-functional awareness and preparedness for acquisition and conversion-focused marketing initiatives.
  • Implement or evolve measurement, profiles, or segmentation models

Ideal candidates will display:

  • Measurable success in a customer acquisition focused role
  • Minimum 3-5 years marketing experience
  • Proven ability to create focused marketing strategies targeting specific customer segments
  • Advanced problem-solving abilities
  • Able to prioritize and complete multiple projects with varying degrees of complexity simultaneously
  • Ability to incorporate creativity into every aspect of your job
  • Strong written and spoken communication skills
  • Experience harnessing significant internal resources to implement marketing strategies

This advert was posted by Gold Group - one of the UK's leading niche recruitment consultancies. We span a variety of specialist industries and are the recruitment company to help you find your next career opportunity. We pride ourselves on our commitment to candidates and stick to our ethos of finding the right role for the right person. Visit our website or get in touch today to discuss this role, find out what else we've got or just for a chat about the state of your industry. Services advertised by Gold Group are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for every role advertised and regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview. A copy of our privacy policy can be found here: https://www.goldgroup.co.uk/about-us/privacy-policy. Gold Group is an equal opportunity & diversity employer. A copy of our equal opportunity & diversity policy can be found here: https://www.goldgroup.co.uk/about-us/equality-and-diversity-policy

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