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Marketing Manager

Location: Rotterdam, South Holland Salary: €400 - €450 per day
Sector: Marketing Type: Contract
Contact: Mark Crorkin Job Published: 11 days ago

Marketing Manager - Rotterdam

I am keen to speak with an experienced B2B marketer who will help run campaigns, which will also add structure and scale.

The role:
We are looking for an experienced B2B marketer who will help run campaigns, which will also add structure and scale. We tell different marketing stories about IoT in different segments of the market. We want to run several of these simultaneously.

This requires marketing knowledge of what a good marketing story is and how you can convert it into managing different disciplines within a marketing campaign. In addition, a project-based structure is essential to evaluate what works and to ensure that the parallel campaigns continue to run smoothly. Good cooperation with the segment team is important.

We do not yet know what will catch on and which segments will become important. So it's all about getting started, validating the segment, devising a campaign based on size and potential in the segment and then getting started on a hands-on basis to get the campaign live with minimal resources. Measure what is successful and then adjust where neccessary.

Role of the professional:
Bringing and maintaining structure in his / her various campaigns. Focus on a good marketing stories and know how to distil it from the department. In addition, convert this into a good briefing to suppliers where necessary and pay attention to good output and evaluation from the marketing. Good cooperation with Business Consultants and sales is key. Also being able to deal with not having all the standard marketing automation tooling and thus thinking out-of-the-box how the campaigns can be realised.

Target assignment
Get live and test various segment campaigns, aim for good evaluation.

Activities
Determining the correct marketing / value story based on briefing. Managing the execution of briefing internally and externally. Monitoring of results and evaluation. Make improvements to the marketing story.

Marketing Manager - Rotterdam

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