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Marketing Manager

Location: West Sussex, England Salary: £25000 - £35000 per annum
Sector: IT & Telecoms Type: Permanent
Contact: Sian Driscoll Job Published: 25 days ago

Marketing Manager- Conferences

West Sussex

Salary: up to £35,000 DOE + OTE

Currently looking for a Marketing Manager with experience in Conferences to work for a well-established, award-winning and independent Media Group, based in West Sussex.

Do you want to work in a modern office located less than an hour from London, with a buzzing, growing and dynamic business? This company have one of the most collaborative working environments within the publishing and events industry.

Benefits:

  • 22 days' holiday + 3 ½ days discretionary holiday at Christmas
  • Season ticket loan
  • Contributory pension and health cash plan (after qualifying period)

Some of the knowledge, competencies, qualifications and skills of required of the Marketing Manager (Conferences) will include:

  • 3+ years' conference marketing experience: clear demonstration of commercial success in a conference marketing role - experience of working on LSEs is a bonus
  • Commercially driven: demonstration of achieving commercial success in a fast-paced environment
  • Proactive: taking ownership and showing initiative
  • Analytical: able to use data insight to drive improvements to marketing effectiveness
  • Organised: able to work under pressure, to tight deadlines and budgets
  • Team player: able to build good working relationships internally and externally
  • Innovative: devising and sharing great ideas
  • Executional excellence: immaculate attention to detail
  • Creative judgement: able to deliver effective design and marketing copy
  • Market knowledge: able to forge deep understanding of our markets, key audiences and their needs
  • Flexible: ability to pivot in response to marketing results
  • Strategic vision: the ability to develop, implement and measure successful marketing strategies
  • Management skills: the ability to inspire, coach, manage and mentor; recruit, appraise and manage performance
  • Communication and personal effectiveness: excellent written and verbal communication skills; the ability to deal proactively with key internal and external stakeholders and build relationships
  • Personal qualities: high level of integrity, driven, dynamic, focussed, approachable and positive personality

Key activities of the Marketing Manager (Conferences) will include:

  • Campaign planning - translating a brief from the conference producer into a marketing plan that optimises lead time and follows conference industry best practice
  • Prospect data selection and management - working with the data team to select the most relevant data to exceed commercial targets, identify gaps, and build data to accurately reflect the desired attendee profile
  • Developing partnerships - identifying, approaching, negotiating, and managing strategic contra partnerships to target audiences outside our database
  • Delegate sales - supporting the delegate sales team with relevant data and leads
  • Campaign delivery - working with the events team to develop event websites, write and proofread copy, create print and digital assets to run across internal and external websites, social and PPC campaigns
  • Campaign analysis - tracking the performance of all marketing channels on an ongoing basis to assess success and pivot plans where necessary

Performance objectives of the Marketing Manager (Conferences) will include:

  • Exceeding commercial targets and strategic marketing objectives
  • Delivering all marketing in line with conference objectives, in accordance with brand guidelines, on time and within the agreed marketing budget using conference industry best practice marketing techniques
  • Effectively using campaign analysis to ensure optimal channel selection and flexible response to achieve targets
  • Effectively managing, developing and motivating a high-performing marketing executive
  • Being a key part of both the Events and Marketing teams, taking initiative for coming up with great ideas to grow event delegate revenues
  • Developing conference marketing processes that improve efficiency and profitability

This advert was posted by Gold Group - one of the UK's leading niche recruitment consultancies. We span a variety of specialist industries and are the recruitment company to help you find your next career opportunity. We pride ourselves on our commitment to candidates and stick to our ethos of finding the right role for the right person. Visit our website or get in touch today to discuss this role, find out what else we've got or just for a chat about the state of your industry. Services advertised by Gold Group are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for every role advertised and regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview. A copy of our privacy policy can be found here: https://www.goldgroup.co.uk/about-us/privacy-policy. Gold Group is an equal opportunity & diversity employer. A copy of our equal opportunity & diversity policy can be found here: https://www.goldgroup.co.uk/about-us/equality-and-diversity-policy

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