PPC Account Executive

Location: Crawley, West Sussex Salary: Up to £26000 per annum
Sector: Marketing Specialism:
Type: Permanent Contact: Max Crawley-Moore

PPC Account Executive | Media Industry | Permanent | Crawley | £26,000

My client, a media business based in Crawley are seeking a PPC Account Executive. The position is permanent and will be paying up to £26,000 pa.

The PPC Account Executive will take responsibility to build digital marketing campaigns from scratch; including Display and PPC advertising across websites and newsletters predominately.

The PPC Account Executive will be a champion for accuracy and attention to detail, with an interest in digital advertising best practice, technical know-how, an understanding of performance goals and how to best deliver these.

Key responsibilities of the PPC Account Executive

Respond to clients' requests by email and by phone in a professional and timely manner, ensuring the accuracy of all communications.

  • Maintain good relationships with our internal and external clients and provide them with excellent service in all aspects of campaigns delivery
  • Proactively maintain an efficient validation process to maintain a high quality level of services within the team
  • Produce and enhance digital campaign reports to help the Sales Department deliver the campaigns figures within the required time
  • Set up in new insertions in various ad servers (principally Google Ad Manager) in a timely manner, amend existing insertions, replace client creatives as required
  • Ensure digital advertising campaigns (PPC) start on time and complete on time
  • Strictly follow procedures for checking insertions to maintain accuracy at all times
  • Ensure all email newsletters are sent according to schedule
  • Monitor digital advertising campaigns (PPC) for under/over performance
  • Optimise and adjust delivery settings on PPC campaigns to ensure clients' goals are met
  • Work closely with both the Ad Ops Team Leader and sales personnel to provide the best performance possible for our clients. Make suggestions for campaign improvement where appropriate.
  • Ensure accuracy of all digital advertising (e.g. on websites, in email newsletters) for all brands

Ideal PPC Account Executive will display:

  • Strong knowledge of ad serving and trafficking technologies (ideally Google Ad Manager (previously called Google DFP))
  • Accuracy and attention to detail
  • Excellent Client relationships and communication skills
  • Enthusiasm for ad serving technology and digital marketing technology
  • Proactive mind set (in knowledge and skills development)
  • Analytical and process-driven
  • Ability to apply common sense to complex technical problems
  • A willingness to share knowledge with other team members

This is a fantastic opportunity for a PPC account executive or digital marketing executive to join a fast paced and growing organisation.

Services advertised by Gold Group are those of an Agency and/or an Employment Business.
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