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PPC Analyst

Location: Brighton, East Sussex Salary: £30000 - £35000 per annum
Sector: IT & Telecoms Specialism:
Type: Permanent Contact: Max Crawley-Moore

PPC Analyst | Travel | Brighton | £35,000 | Permanent

My client, a travel organisation based in Brighton, are seeking a PPC Analyst for a permanent position paying up to £35,000 per annum.

The PPC Analyst will be responsible specifically for the areas of Paid Search (PPC) and Digital Marketing (display, programmatic, retargeting) and their trading performance, with a key focus on our international accounts

Key Responsibilities of the role include:

  • Perform daily account management and of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage and maintain updates for large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of PPC in accordance with client goals.
  • Support the generation new PPC campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other PPC initiatives.
  • Keep pace with search engine and PPC industry trends and developments.

Ideal candidates will display:

  • At least 2 years of solid, hands-on PPC experience
  • Experience of conceiving digital marketing campaigns - as well as success with lead generation
  • Excellent data analysis skills, particularly Google Analytics and AdWords - understand the numbers behind the traffic
  • Commercially oriented
  • Self-starter; able to go from idea, to prototype, to execution flawlessly
  • Experience working with external agencies (PPC & others) though the role will largely be hands-on with day-to-day campaign management
  • Strong written and spoken English & at least one other European language desired
  • Good technical abilities - able to communicate with developers for bugs and developments

This advert was posted by Gold Group - one of the UK's leading niche recruitment consultancies. We span a variety of specialist industries and are the recruitment company to help you find your next career opportunity. We pride ourselves on our commitment to candidates and stick to our ethos of finding the right role for the right person. Visit our website or get in touch today to discuss this role, find out what else we've got or just for a chat about the state of your industry. Services advertised by Gold Group are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for every role advertised and regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview. A copy of our privacy policy can be found here: https://www.goldgroup.co.uk/about-us/privacy-policy. Gold Group is an equal opportunity & diversity employer. A copy of our equal opportunity & diversity policy can be found here: https://www.goldgroup.co.uk/about-us/equality-and-diversity-policy

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