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PPC Specialist

Location: Crawley, West Sussex Salary: £30000 - £38000 per annum
Sector: IT & Telecoms Specialism:
Type: Permanent Contact: Max Crawley-Moore

PPC Specialist | Travel Sector | Crawley | Perm | £30,000

My client, a travel brand based in Crawley, are seeking a PPC Specialist. This role is permanent and will be paying £30,000 - £38,000 pa.

This position will take responsibility for the hands-on management of a variety of accounts and will take these accounts through exciting projects that aim to grow the PPC function across the business.

Key responsibilities of the role include:

  • Manage campaign strategy for paid search across all Specialist brands and across all paid search platforms - including but not limited to Google, Bing and Yahoo
  • Control campaign review and optimisation strategy
  • Manage campaign strategy with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and day parting
  • Track all spend and performance, and take corrective actions where required
  • Weekly, monthly and ad hoc reporting
  • Explore new platforms and opportunities in online advertising
  • Make data-driven recommendations for landing pages and site copy to increase conversions and decrease spend

Ideal candidates will display:

  • Ability to use PPC toolkit to adapt to PPC strategy for aid trading
  • Must have excellent attention to detail and the ability to effectively multi-task
  • Reconciliation of budget spend, analyse click and conversion data and ad expenses
  • Managing, testing and optimising keywords, ad text, position and landing pages based on performances of campaigns
  • Ability to use business acumen to make decisions on PPC strategy
  • Effective team player in a cross-functional group
  • Delivery on volume and budget, across multiple sites and platforms simultaneously

This advert was posted by Gold Group - one of the UK's leading niche recruitment consultancies. We span a variety of specialist industries and are the recruitment company to help you find your next career opportunity. We pride ourselves on our commitment to candidates and stick to our ethos of finding the right role for the right person. Visit our website or get in touch today to discuss this role, find out what else we've got or just for a chat about the state of your industry. Services advertised by Gold Group are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for every role advertised and regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview. A copy of our privacy policy can be found here: https://www.goldgroup.co.uk/about-us/privacy-policy. Gold Group is an equal opportunity & diversity employer. A copy of our equal opportunity & diversity policy can be found here: https://www.goldgroup.co.uk/about-us/equality-and-diversity-policy

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