PPC Specialist

Location: Crawley, West Sussex Salary: £30000 - £35000 per annum
Sector: Marketing, IT & Telecoms Specialism:
Type: Permanent Contact: Max Crawley-Moore

PPC Specialist | Ecommerce| Crawley | Perm | £30,000 - £35,000

My client, an ecommerce company based in Crawley, are seeking a PPC Specialist. This role is permanent and will be paying £30,000 - £38,000 pa.

This position will take responsibility for the hands-on management of a variety of accounts and will take these accounts through exciting projects that aim to grow the PPC function across the business.

Key responsibilities of the role include:

  • Manage campaign strategy for PPC across all Specialist brands and across all PPC platforms - including but not limited to Google, Bing and Yahoo
  • Track all spend and performance, and take corrective actions where required
  • Weekly, monthly and ad hoc reporting
  • Control campaign review and optimisation strategy
  • Manage campaign strategy with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and day parting
  • Explore new platforms and opportunities in online advertising
  • Make data-driven recommendations for landing pages and site copy to increase conversions and decrease spend

Ideal candidates will display:

  • Ability to use PPC toolkit to adapt to PPC strategy for aid trading
  • Ability to use business acumen to make decisions on PPC strategy
  • Reconciliation of budget spend, analyse click and conversion data and ad expenses
  • Managing, testing and optimising keywords, ad text, position and landing pages based on performances of campaigns
  • Must have excellent attention to detail and the ability to effectively multi-task
  • Effective team player in a cross-functional group
  • Delivery on volume and budget, across multiple sites and platforms simultaneously


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