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Senior Marketing Executive

Location: West Sussex, England Salary: £28000 - £32000 per annum
Sector: IT & Telecoms Type: Permanent
Contact: Kieron Davis Job Published: 10 days ago

Senior Marketing Executive

West Sussex

Senior Marketing Executive needed for a well-established award-winning media company based in West Sussex who are looking to employ an experienced Senior Marketing Executive with an in-depth knowledge of Marketing and Delivery

The successful Senior Marketing Executive will want to work for this client not just because it's a great opportunity but also because they will give you a completive salary and an added bonus

What the role entails:

Some of the main duties of the Senior Marketing Executive will include:

Campaign planning

  • Work with the Head of Portfolio Marketing to establish the value proposition and target audience for the Imagine event
  • Produce a targeted marketing communications plan, ensuring optimal channel selection and lead time for each element of the campaign

Prospect data selection and management

  • Work with the Data Team to select relevant prospect data from the FH marketing databases using analysis of previous campaigns where appropriate
  • Identify data gaps
  • Organise and execute data build projects as required - aligned with the portfolio's wider data strategy
  • Ensure that prospect lists are targeted and are a balanced reflection of the event's target audience profile

Marketing delivery

  • Create and manage event websites (content and registration pages)
  • Create and deliver targeted email marketing campaigns
  • Create and deliver social media marketing plans (including Twitter, LinkedIn Facebook, Instagram) * Plan effective keyword search and remarketing PPC campaigns (including Google)
  • Identify, and negotiate beneficial partnership terms with key 3rd party partners, working with Head of Portfolio Marketing to coordinate brand-wide agreements where appropriate
  • Instruct and brief telemarketing agencies as required, reacting to telemarketer feedback and performance
  • Create plans for PR as appropriate
  • Write accurate and compelling marketing copy
  • Work with external designers to create marketing design assets that resonate with our target audiences, elevate the brand and adhere to brand guidelines
  • Proactively devise and implement new ideas aimed at improving marketing effectiveness

Marketing analysis and reporting:

  • Track the performance of all marketing channels on an ongoing basis, including interpretation of campaign results and proactively reviewing tactical plans
  • Ensure campaigns are executed in a timely fashion and that the marketing timeline is kept updated * Ensure all marketing campaigns are delivered within the pre-agreed budget
  • Prepare detailed post-event marketing reports with an emphasis on identifying recommendations for the future

Other:

  • Lead special projects as required by the Head of Portfolio Marketing, Visual Communications and/or Head of Marketing and Data
  • Communicate marketing activity in meetings with the internal event project team and clients as required
  • Attend events and assist the on-site team as required
  • Attend client meetings with the sales team from time to time, as required
  • Other projects or tasks as necessary from time to time

What you need to be the successful Senior Marketing Executive:

  • Successful delivery of visitor targets (quantity and quality)
  • Successful delivery of lead generation targets as agreed with the Imagine event sales team
  • Successful delivery of data build, quality and engagement targets
  • Ensure all marketing is delivered in line with the event's positioning, ethos and strategy
  • Ensure marketing activity is delivered on time and within the agreed marketing budget
  • Effective use of campaign analysis to ensure optimal channel selection
  • Form a key part of the Imagine event project team, taking initiative for coming up with great ideas that help grow the event

This really is a fantastic opportunity for a Senior Marketing Executive to progress their career. If you are interested please apply as soon as possible as this position will be filled quickly so don't miss out!

This advert was posted by Gold Group - one of the UK's leading niche recruitment consultancies. We span a variety of specialist industries and are the recruitment company to help you find your next career opportunity. We pride ourselves on our commitment to candidates and stick to our ethos of finding the right role for the right person. Visit our website or get in touch today to discuss this role, find out what else we've got or just for a chat about the state of your industry. Services advertised by Gold Group are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for every role advertised and regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview. A copy of our privacy policy can be found here: https://www.goldgroup.co.uk/about-us/privacy-policy. Gold Group is an equal opportunity & diversity employer. A copy of our equal opportunity & diversity policy can be found here: https://www.goldgroup.co.uk/about-us/equality-and-diversity-policy

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