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Senior Digital Marketing Manager

Location: London Salary: £45000 - £60000 per annum
Sector: Marketing Type: Permanent
Contact: Max Crawley-Moore Job Published: 16 days ago

Digital Marketing Manager | Ecommerce | London | Permanent | £45,000 - £60,000 pa

My client, a health-based ecommerce business located in London, are seeking a Digital Marketing Manager for a permanent position and will be paying up to £60,000 pa.

This position requires an experienced digital marketing practitioner who can be responsible for driving performance and best practice across all digital channels, with a strong analytical background, a bias for action, experimentation, customer-centricity and a strong thirst for driving results

Digital Marketing Manager responsibilities:

Responsibilities

  • Lead the development and execution of our consumer growth strategy and digital performance across all channels including; paid social, paid search, referrals, affiliates and email programs. You'll be measured against sales volumes, CPA, ROI targets and discovery new opportunities.
  • Design, deliver & optimise the ads on various platform
  • Own the content management on websites and help define and execute our landing page optimisation strategy and customer journeys
  • Demonstrate growing traffic to our website through search engine optimisation (SEO), web referrals, and advertising.
  • Analyse and report on KPIs, derive performance insights from various tools/dashboards
  • Experiment and learn approach to constantly lookout for alternative and better ways of conversion optimisation.

Ideal Digital Marketing Manager's will display:

  • 5+ years' experience in digital marketing working in-house, ideally for a consumer tech or product industry in a growth start-up or scale-up environment
  • Proven commercial awareness; goal oriented; data driven; solid knowledge of growth levers and ROI; strong digital planning and execution experience; and deep knowledge of the digital landscape & tools
  • Passion for innovation with a hacker mentality, curious about exploring your target audience, who they are, how they move, and the best way to engage them creatively
  • Experienced in and/or have insights into consumer brand strategy, SEO, performance marketing, community creation & management, consumer social media management including paid social, PPC, data-led attribution models and influencer partnerships
  • Ability to plan and execute across Facebook Ads, Google Ads, YouTube, Amazon; conversion rate optimisation; creating A/B and multivariate testing
  • An analytical mindset with deep expertise in set-up, understand and draw actionable insights from analytics (web, Google, Facebook etc), and other analytical tools
  • You thrive in ambiguity and constant change, and with strong project management skills you are able to manage multiple projects simultaneous

Benefits

  • Competitive salary with stock options and benefits aligned with industry norms and prior experience
  • Work with a world class team that includes experienced product designers, engineers, and doctors
  • Work from home or at the Office space within London Metropolitan University Accelerator in the heart of London's tech scene in Shoreditch with a buzzing community of 30 of London's best technology start-up
  • Opportunity to shape our vision and grow with us

This is a fantastic opportunity for a Digital Marketing Manager to lead the organisation's digital channels through a substantial period of growth.

Services advertised by Gold Group are those of an Agency and/or an Employment Business.
We will contact you within the next 14 days if you are selected for interview. For a copy of our privacy policy please visit our website.

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