As a Social Media executive, ideally fluent in Mandarin and English - you're taking our brand out to new audiences. Providing engaging content to our followers will allow you to strengthen our brand and generate new customers. You're a digital native that spends a lot of time on social media platforms and are staying on top of the most recent trends in that space.

Key Responsibilities / Duties:

• Keep our brands various social channels up to date with engaging content to drive increasing following ship with high engagement
• Work with external and internal stakeholders to optimise the conversion rates and improve the new user experience.
• Work closely with paid digital and social media channels to support and develop digital advertising strategy
• Use data and testing to develop better experiences for new customers interacting with the website via multiple devices
• Oversee the user journeys per channel and market- proactively and continuously identify where improvements can be made and follow these through to implementation.
• Proactively improve the registration flow - analyse and act on inconsistent bounce rates related to the registration page and onsite acquisition pages
• Perform market and competitive research
• Team player and willing to cover other team member's tasks when needed.

Skills, Experience & Qualifications

• Previous working experience in digital marketing and preferable in egaming industry an advantage
• Strong knowledge and skills of using Chinese facing digital and social media tools i.e. Forums, Wechat, Weibo.
• Native level communication skills in simplified Chinese (verbal, written and presentation);
• Strong analytical skills;
• Highly organized by nature and proficient in multi-tasking; you see pressure as a challenge and work through problems in a logical manner, breaking down the complex into the achievable.

Services advertised by Gold Group are those of an Agency and/or an Employment Business.
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